傳媒參考資料

1. WHEN WILL THE GLOBAL DOMINATOR PAUSE FOR BREATH？
The pace at which Rupert Murdoch's News Corp has expanded across Asia has left competitiors and observers breathless. The output of his operators is seen in virtually every territory across the region, while he is involved in controlling or influencing distribution in most of the major markets. In this Special Report, Television Asia uncovers the extent of Rupert Murdoch's television interests in the region and the likely areas for expansion in the near future.

Televisionasia 　　December 1996

2. STAR: GOING LOCAL OVER ASIA
The watchword in Asia is localisation, a strategy that's being eagerly adopted by Star TV. But the hot topic for debate will be the cost of going local. Can Star's parent News Corp afford to pay the price?

Broadcast 　　November 29, 1996

3. PERFECT OPPORTUNITY
Digital satellite TV has catapulted Japan, one of the world's most closed programming markets, onto the world stage. This article charts the rise of Perfect TV and the pack now chasing it.

TV World 　　December 1996

4. SOFTLY DOES IT!
Microsoft is about to launch its online service MSN. It will look like the Net, but be produced like television. What are the prospects for TV producers?

Broadcast 　　November 29, 1996

5. REBALANCING ACT
Telecoms reform could hammer some Asian carriers.

Far Eastern Economic Review 　　December 5, 1996

6. NETS STAKE CLAIMS ABROAD
Worldwide demand for software is driving Australian broadcasters to invest in foreign equity.

TV World 　　December 1996

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