1. Advertisers Call The Tune

Advertisers like advertiser-funded programming because it means they get involved at the start of the creative process, which helps them hit their target markets more effectively. This trend is becoming increasingly widespread in the multi-channel world.

2. Forging Policy In The Age of Convergence

In broadcasting and communications, we are experiencing confusion, accelerated change and disorientation. Technology may be changing, but the principles of broadcasters, particularly public service broadcasters must stay the same.

3. TV Confronts A Tangled Web

The problem of developing content for both television and the Internet is that subtle, highly subjective process of figuring out what works for each respective audience and what may attract both. The only reliable formula for success still seems to be trial and error.

4. Industry Without A Marketing Consensus

Even the experts do not know what the best solution for Internet marketing is. Television used to be a novelty and everyone would watch even commercials, until they started 'zapping'. This evolution seems to have surpassed us on the Internet already.

5. Gathering News From Anywhere Without Interruption

For the many broadcasters who need to ensure that high-quality video can be delivered from any mobile location, Digital Electronic News Gathering (ENG) is a new invention which enables broadcasters to report live news and deliver the story from any location without signal interruption.

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